That Fenty Beauty Reign Just Won’t Let Up

I find myself continuously wondering, “what can’t this woman do?” and every single time I think she’s done, she comes out with something new and better for me to go and treat myself because I deserve it (that’s what I tell myself; no buyers remorse over here). Whenever I am asked if there is someone who inspires me, Rihanna is definitely on the top of that list. She’s confident as ever, a go-getter, and unapologetic. Next month she will be thirty-one and look at all the amazing things she has accomplished already. Singer, actress, philanthropist, and businesswoman are just a few of the many titles she holds. Today I want to talk about one of her businesses that have captured my heart and also my wallet, Fenty Beauty.


I have always loved lipstick; I have a huge make-up bag full of MAC, NARS, Bobbi Brown, and a few other brands lipsticks. I knew absolutely nothing about foundation and concealer until I moved to NYC. I had been using BareMinerals powder foundation and I still love BareMinerals. They carry products that work really well with my skin. I can remember the day like it was yesterday, I walked into Sephora on the morning that Fenty Beauty was released back in September of 2017 and I instantly felt like a kid at a candy store. There were so many products, so many foundation shades, and highlighters, I had no idea what I should get. I ended buying myself the Pro Filt’r Foundation – 390 and also buying my mom the Killawatt Trophy Wife Highlighter.

After using Fenty Beauty’s Pro Filt’r Foundation, I knew I’ll never use another brand. I did a survey on Instagram, asking my followers what their favorite product was from Fenty Beauty and so many mentioned the foundation, agreeing that it is their #1. At first, I was worried about how liquid foundation would work and if I would be able to apply it to perfection but it’s so smooth, light, and velvety on my skin. The matte finish seals the deal. There are now fifty shades of the Pro Filt’r Foundation; 10 new hues were released like Friday, along with 50 Concealer colors, setting powder, and a new lipgloss color. I currently use Laura Mercier Translucent Setting Powder but have no problem trying Fenty Beauty’s and comparing the two to see which works best.

What I love most about Fenty Beauty is that Rihanna knew there was a lack of diversity in the beauty industry when it comes to products for black/brown women, so what did she do? She gave us exactly what we needed and what we deserved. Fifty shades of foundation and concealer and more than half are dedicated to the melanin mami’s of the world? I’m here for it! A crazy amount of brands had two or three colors in their collections for black women which just isn’t okay. It’s a huge slap in the face and indirectly saying, “hey we don’t have anything for you, so you can’t buy our stuff.” Now Fenty Beauty has these same brands shook, as they try to complete, trying to broaden their collections but it’s too late! We come in some many different colors and undertones, it is only right that we are given options to figure out what colors fit us best. 



Lately, I’ve been trying extremely hard to be a responsible adult. This means not eating out excessively and spending money unnecessarily. The week before the Pro Filt’r Concealer was announced, I had just bought my go-to BareMinerals BARESKIN Complete Coverage Concealer. A part me said, “just go to Sephora and get the Pro Filt’r Concealer and by the time your BareMinerals is finished, at least you’ll have a new one already waiting for ya.” The logic made sense and sounded good but when I stepped foot in the Sephora in downtown Brooklyn, the Fenty Beauty section was packed with women trying to figure out their shades. I figured maybe that was a sign and just hope & pray they have mine when I start running low. I’ll still make a trip back because I want to get one of her Gloss Bomb Lipgloss, that was another product my followers mentioned that they live by! All three are neutral colors and who can really go wrong with lipgloss? Another thing I love is that in all her ads, she shows us how each product looks on a variety of skin tones.



Above you can see my little collection of Fenty Beauty products. Let me first start off by saying I have no idea why I have those Contour Match Stix Trios. I’m never going to contour a thing, I don’t have the patience but they were given to me while I was freelancing. I have the Pro Filt’r Foundation in both 380 (for winter/spring) and 390 (for summer/fall). Of course, after I bought my mom the Killawatt Trophy Wife Highlighter I had to go get it for myself. The pigmentation on the highlighters is beyond me! It’s so good and will your cheekbones and face shimmering like none other. Next to it is the Diamond Ball-Out (CLF Edition) and the highlighter brush, which again I got from freelancing.

Last but not least, I told you guys I’ve always been a fan of lipstick, so I had to see what the hype was about with the Stunna Lip Paint in Uncensored. I think every woman should own a good red lipstick and this one is it! For me personally, throwing on a red lip just makes me feel so sexy and bossy. This was another favorite of my followers because it truly does look so good on every skin color. The picture to the left is me wearing Mattemoiselle Lipstick in Midnight Wasabia. I remember seeing SZA wearing this color in one of the ads and I knew it was going to be mine sooner than later. To the right is behind of scenes photo of my PLUG Magazine cover shoot wearing Mattemoiselle Lipstick in Ya Dig!

I’m happy for Rihanna and proud of her like we know each other on a personal level. I believe representation is extremely important and every time I turn around she’s showing young girls and women like myself that we can do and be whatever we want! That Fenty Beauty reign just won’t let up and there are no limits to success. I’m super excited, my pockets might not be though, to see what else she has in store for Fenty Beauty.

Give me the scoop on your favorite products, what you want to try, and what you think of this post!

XO Amirah

Make sure you’re following along on Instagram – @lookinthemirah

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